DTC product architecture
Structured pages to guide home buyers through the right machine and flavor pairing, with clear value propositions at each step.
ecommerce
Snowie At Home
Snowie
Snowie · 2025
Role
Digital Design Lead
Stack
Shopify · Figma · Klaviyo
Status
Client Project
Challenge
The storefront had to sell premium machines, support accessories, and communicate the home lifestyle without overwhelming first-time buyers.
Goals
- • Make product differences obvious without breaking the brand tone
- • Improve PDP, collection, and landing-page conversion flow
- • Create reusable creative components for ongoing DTC campaigns
Approach
High-ticket conversion hierarchy
Reworked PDP and landing layouts around financing clarity, trust signals, and stronger CTA rhythm.
Launch and promo execution loop
Built reusable modules for fast campaign drops while preserving brand consistency and conversion intent.
Screens and System
Outcomes
- • +41% flavor kit add-to-cart
- • +27% mobile conversion
- • +19% campaign CVR
- • Stronger engagement and add-to-cart performance on key pages.
- • Better conversion consistency across evergreen and campaign traffic.
- • A cleaner DTC visual system that scales across launches.
“The ecommerce experience finally matched the quality and ambition of the Snowie brand.”