Collection and PDP hierarchy refresh
Rebuilt page structure to surface materials, comfort cues, and buying confidence signals in the first fold.
ecommerce · 2025
Green Philosophy
+33% add-to-cart rate+21% email click-through
Challenge
The site needed to balance lifestyle branding with practical buying confidence on comfort, materials, and product selection.
- →Make product differences obvious without breaking the brand tone
- →Improve PDP, collection, and landing-page conversion flow
- →Create reusable creative components for ongoing DTC campaigns
Approach
Campaign-ready creative system
Designed modular assets spanning web, email, and paid channels to keep launches visually consistent and fast.
Lifecycle and retention alignment
Aligned post-purchase messaging and repeat-buyer touchpoints with the same product story framework.
Outcomes
- →+33% add-to-cart rate
- →+21% email click-through
- →+18% subscription attach rate
- →Stronger engagement and add-to-cart performance on key pages.
- →Better conversion consistency across evergreen and campaign traffic.
- →A cleaner DTC visual system that scales across launches.
“The refresh made the brand feel premium and made shopping easier at the same time.”
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Snowie At Home
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