Figma
Shopify
WordPress
ecommerce
Snowie At Home
Snowie
Built the DTC ecommerce experience for Snowie At Home, a Shopify storefront designed to turn the shaved ice experience into a home staple.
- +41% flavor kit add-to-cart
- +27% mobile conversion
ShopifyFigmaKlaviyo
ViewEcommerce Designer
I build websites that convert.
Ecommerce design from Figma to production, web, email, paid media, and the management for all of it.
Featured Work
Stuff I made.
These case studies show performance-driven creative, brand systems, and refined digital execution across fast-moving launch environments.
Capability Stack
What I do.
Built around customer journey thinking, creative leadership, and cross-functional execution.
ecommerce
High-converting funnels, premium storefront UX, and checkout systems that print money without looking soulless.
saas
B2B and prosumer SaaS experiences tuned for activation, retention, and expansion.
design
System-level design work that keeps teams shipping fast while maintaining visual quality.
experimental
Creative builds that bend interaction rules and inject personality into digital products.
Core Tools + Platforms
React
GA4
GTM
Cursor
WordPress
Claude
HTML5
Gemini
Shopify
Bricks BuilderReactGA4GTMCursorWordPressClaudeHTML5GeminiShopifyBricks Builder
TypeScript
Meta Ads
Codex
Framer
JavaScript
Odoo
Figma
Next.js
WooCommerce
CSS3TypeScriptMeta AdsCodexFramerJavaScriptOdooFigmaNext.jsWooCommerceCSS3Operating Range
How I work.
A practical stack built from shipped launches, high-velocity creative cycles, and product work where visual quality and outcomes both matter.
Design Systems Track
- Digital design leadership
- Figma-first design systems and modern digital workflows
- Performance-driven creative across web, email, paid media, and landing pages
- Visual hierarchy and conversion-focused customer journey thinking
Web Creative Track
- Web creative direction
- Rapid promotional design with strategic hierarchy and conversion intent
- Figma to production-ready HTML/CSS/JavaScript execution
- AI-assisted workflows, automation, and Figma-to-code tooling
Technical Commerce Track
- Technical ecommerce operations
- Shopify and multi-market storefront management
- Checkout optimization and conversion rate optimization (CRO)
- GTM, pixels, and Mixpanel tracking validation
Vibecoding
Stuff I made for fun.
Concept work demonstrates storytelling, hierarchy, and system thinking beyond day-to-day production output.
Open for select builds
Need help with your project?
I partner with founders and teams who care about design quality and business outcomes. If your project is almost there, I can help close the gap.