Identity-first brand build
Developed the full visual system — logo, type, packaging, and drop art direction — around a nostalgic, limited-run streetwear voice.
ecommerce · 2025
Sadboi Social
Zero to live storefront in 4 weeksFull brand system, store, and funnel — one builder
Challenge
A brand-new streetwear label needed everything at once — a distinct identity, a storefront that could handle limited-run drops, and an acquisition engine that turned cold traffic into a repeat-buyer community.
- →Launch a complete brand identity and Shopify storefront from zero
- →Build funnel and retention infrastructure ahead of the first drop
- →Ship launch-ready in four weeks without cutting brand quality
Approach
Drop-ready Shopify storefront
Customized theme and PDP flows for scarcity-driven releases: countdowns, low-stock states, and fast mobile checkout.
Funnel and ads engine
Wired backend funneling — email/SMS capture, post-purchase flows, and Meta ad creative pipelines — so every drop compounds the audience.
Outcomes
- →Zero to live storefront in 4 weeks
- →Full brand system, store, and funnel — one builder
- →Email, SMS, and paid creative wired before launch
- →Brand went from concept to live storefront in a single four-week engagement.
- →Every surface shipped cohesive — packaging, PDPs, email flows, and ad creative share one system.
- →Acquisition and retention rails are live and ready to scale with the first drops.
“Zak built the whole machine — the brand, the store, the funnels. All I have to do is design the next drop.”
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