Identity system
Designed a YR monogram with an open-door motif, plus wordmark, seal, and lockup variants — delivered as a full logo suite with a brand guide covering color, type, and usage.
design · 2026
Your Room Wellness
Brand-to-launch in 6 weeks18-page site live day one
Challenge
A new integrative mental health practice — therapy, EMDR, neurofeedback, ketamine-assisted psychotherapy — needed a brand and site that read sophisticated, not clinical; warm, not soft.
- →Build a complete identity system: logo suite, type, color, brand guide
- →Design and build a booking-first site that makes reaching out feel low-pressure
- →Present clinical modalities with warmth and credibility
Approach
Dark luxury wellness direction
Built an Aman-resort-inspired editorial look: Cormorant Garamond display type, deep slate and plum with warm gold rules, arched image crops, zero rounded corners, lamp-lit interior photography.
Design-to-build on WordPress
Mocked 13+ pages, then built 18 on Bricks Builder + ACSS with a custom booking modal, lead capture, journal system, and testimonial carousel — handed off with a client guide so the practice runs it themselves.
Outcomes
- →Brand-to-launch in 6 weeks
- →18-page site live day one
- →5 booking flows live at launch
- →Six-format logo suite with brand guide and font package
- →18-page WordPress site with booking, lead capture, and blog — client self-managed
- →Local SEO foundation: schema, Google Business Profile, GA4
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