Genre-native brand system
Designed around the visual language of the hard techno scene — bold type, dark palette, and high-energy product art that felt at home in producer communities.
ecommerce
Raveyard Sounds
Hard techno sample library. 10K+ producers. 4.91-star rating.
Raveyard Sounds · 2025
Role
Digital Design Lead
Stack
Shopify · Figma · Klaviyo
Status
Client Project
Challenge
A niche, high-intent audience needed a storefront that matched the energy of the genre — dark, direct, and built for producers who make fast decisions.
Goals
- • Convert high-intent traffic from a passionate but selective producer audience
- • Surface bundles and flagship products without diluting the brand tone
- • Build a scalable creative system for frequent pack and campaign drops
Approach
Bundle-first conversion architecture
Structured the storefront to push high-value bundles upfront while keeping individual packs accessible for browse-and-discover sessions.
Campaign-ready creative loop
Built reusable templates and creative modules to support rapid pack releases and limited-time drops without breaking visual consistency.
Outcomes
- • 10K+ producers worldwide
- • 4.91★ from 713 verified reviews
- • 15,000+ files in catalog
- • Storefront that resonates deeply with a hard techno producer audience.
- • Scalable creative system for ongoing pack drops and campaign launches.
- • High conversion performance anchored by strong social proof and community trust.
“Raveyard is my go to for high quality sounds and creative inspiration.”