Mark development
Worked the palm tree into the wordmark itself — replacing the O — with black/white variants, favicon set, and a full palette exploration behind the final stone-and-teal system.
design · 2026
Dream Home Solutions
+63% quote requestsGeo-targeted pages for 3 services
Challenge
A Dallas home-upgrade contractor needed to sell transformations, not contractor services — one aspirational brand across turf, epoxy, and home theater, plus a site built to convert quote requests.
- →Design a distinctive, ownable mark and identity system
- →Build a conversion-first site with geo-targeted service landing pages
- →Extend the brand to print and service photography
Approach
Day/night site design
Designed a day/night theme around paired hero photography per service, General Sans display type, and punchy direct-response copy — "Garage → Showroom. One Day."
Build and collateral
Built the site on React, Vite, and Tailwind with geo-targeted landing pages, a quote-form email backend, and a reviews page — plus a tri-service print pamphlet iterated through three rounds.
Outcomes
- →+63% quote requests
- →Geo-targeted pages for 3 services
- →Brand-to-launch in 4 weeks
- →Logo suite with palette system and favicon set
- →Multi-page marketing site with quote flow, reviews, and day/night theme
- →Print pamphlet and day/night service photography across 3 services
Next project
Raveyard Sounds
View project
Open for select builds
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